The Metaverse is coming

The metaverse is an idea, an interactive digital space, and a new online world. It may be hotly debated, but that just means it’s increasingly top of mind. As web users have gotten used to online spaces and virtual reality, the design style of the metaverse will become an increasingly important part of the visual language of web design in 2023.

Virtual reality around us.

The metaverse is a form of virtual reality. Visually, that means every element builds to form a cohesive world. Instead of a single3D illustration or element on a webpage, we’ve seen sites taking their inspiration from the metaverse build an all-encompassing 3D style for their page. 

This includes everything from illustrations, backgrounds, text, and even cursors. Sites have also included Interactions and animated effects to help draw the user in and make the site feel more interactive.

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The metaverse is an idea, an interactive digital space, and a new online world. It may be hotly debated, but that just means it’s increasingly top of mind.

Examples of Metaverse.

A notable example is Totem’s website which uses animated effects to build an immersive website experience. Offbrand, the designer of the site, used a grainy effect and layers of luminous mist to unify its site content, background, and illustrated elements.

On the other side of the metaverse coin, the Music Mania site uses its 3D animations as a background element that is separated from the rest of the website with overlaid frames, text, and flat-illustrated elements. The separation helps the animation feel less overwhelming.

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