We need to spend more time outdoors

Best suited for games, promotional videos, and visual concepts for mobile apps and websites.

However, you should not limit yourself to them, as the trend will suit almost any product, especially if it is positioned as eco-friendly or encourages a person to spend more time outdoors.

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Biological diversity and pollution reduction.

In 2023, consumers value the time they can spend in contact with nature.

Moreover, they want to support brands and initiatives that are beneficial to biological diversity or pollution reduction.

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Growing concerns about climate change will make warm vintage palettes reminiscent of natural landscapes increasingly popular. We'll see a shift from elaborate and perfectly arranged designs to softer, harmonious, and outdoor-inspired ones.

Bring your brand experience closer to nature.

Try to add more “nature”to your color palettes, interface elements, and website or product packaging decor. Bring your brand experience closer to the experience between man and nature. 

Growing concerns about climate change will make warm vintage palettes reminiscent of natural landscapes increasingly popular. We'll see a shift from elaborate and perfectly arranged designs to softer, harmonious, and outdoor-inspired ones. This will reflect a gradual change in our values and desire to promote environmental responsibility.

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