FruitLimb is a cosmetic product line focused on hair treatment. The project goal was to create a brand identity and packaging design that communicated the organic, natural ingredients used in the product, while also conveying a sense of luxury and efficacy. Our design team began by conducting extensive research on the competitive landscape and current design trends in the cosmetic industry. We also worked closely with the client to identify the key attributes of the brand and its target audience. The final result was a brand identity and packaging design that effectively communicates the natural, organic ingredients used in the product, while also conveying a sense of luxury and efficacy. The client was thrilled with the result, and the FruitLimb product line has been successful in the market, standing out among its competitors.